“Grass Fed” is a term used frequently in the marketing of meat, but what does it mean exactly? In short, not much. All cattle are grass fed for the first part of their lives. Cows are ruminants (as are sheep and goats), which is to say that they have a four-chambered stomach specifically designed to digest grass and grass and nothing but the grass.
Misleading Labels
While the USDA guidelines for the label “grass fed” specify that in order to make this claim, the animal must eat nothing but grass from the time that it’s weaned, their verification requirements are minimal. Producers can use this label based on a one-time written application, and they are not subject to inspections, annual reviews or auditing.
Couple that with the fact that the USDA does not have a hard and fast definition of what grass fed means, the term is basically meaningless. Basically, the window for producers to be misleading, if not downright deceptive, in their labeling is wide open.
Grass Finished
So if not grass fed, then what? Well, we like to use the term grass finished, because for us, that means the animal ate grass and was pasture-raised from the time it was weaned to the time it was harvested, with no grain supplementation EVER.
There are some downsides, of course. Grass fed and finished animals take longer to get to harvest weight, and without the addition of starchy grains, they’ll never attain the kind of marbling you might see in a Prime cut, but the flavor is unequivocal and the health benefits are many. Here are a few statistics for you to chew on.
Grassfed beef has 500% more Conjugated Linoleic Acid (CLA) than grained beef. CLA is an essential fatty acid that, in animal studies, has shown to be:
Anti-carcinogenic: Studies have shown it not only reduces the likelihood of cancer, but it actually suppresses the growth of cancer cells.
Anti-diabetic
Anti-atherosclerosis (heart disease)
Increases immunity to disease
Increases bone density
Compared to grain fed beef, grass fed beef has:
400% more Vitamin A
300% more Vitamin E
78% more Beta-carotene
75% more Omega-3
Ultimately, you have to have trust in your rancher to believe their labels. How better to gain that trust than to meet your rancher and see where your food comes from? Come out for a tour and we’ll show you!